Sports Marketing
Sports marketing has been a highlight of our program. We have partnered with championship-level rugby clubs, premier soccer teams, professional hockey, and even baseball teams.
Our placements are hands-on and allow students to do a variety of job duties. Some of the teams even allow students to serve as a coach’s assistant to get to know the team members and who they will market up close and personal. Splitting time between the office and the field has resulted in great reviews from participants.
Interacting with team members and the public will help you create “hype” and generate interest both in the club in general and specific matches in particular.
Marketing to different socio-economic groups is an important lesson. Strategies to fill the high-roller boxes are different than putting bodies in the nosebleeds. You will have exposure to all levels of strategy and learn from experts the techniques used to achieve both goals.